What if you woke up one day and everything you knew about what you do for a living – was different?
As a working professional within the production of commercial images, and some days struggling to find the best match of projects, career equity, and a moderate income – this question provides an aim toward the location of the answers. Yes, this post is a tad subjective to marketplace and position. Some of you may be so busy, you couldn’t give a flying. If you’re stupid busy, you’re not reading this.
- “If your product is good, people will pay.”
- “If your process is smooth, clients will return.”
- “Build value.”
- “Provide a return on investment.”
I agree with all of these practices in an industry where the buyer knows the definition of these things. But in a business cycle of good-enough, project award decision-making is reflecting nepotism, and best lowest price; skills, experience, craft (?), mindset, and client services are rarely part of that conversation.
It wasn’t always like this.
I try to remain idealistic about the latter elements still hanging on and in some circles, still being required. Yet I continue to experience their decline and disinterest on new projects. I speak of the basics of loyalty, communication, being on time. Perhaps some of the big picture answers are located near the fact that standard operating procedures in our industry were never ever – defined.
Photos / words are COPYRIGHT Jamie Vesay 2012-2013 USE OF ANY material requires permission.